Annual Conference of American Marketing Association (Minnesota Chapter)
November 6, 2007 at St. Paul River Centre in St. Paul, MN.
Dreaming of life in a global market
Uday Dandavate will be a featured speaker at the annual conference of the American Marketing Association (Minnesota Chapter). He will share’s SonicRim’s approach of helping clients discover consumer defined experience goals that are often translated into brands, services, products and point of purchase environments.
Quarterly of the Industrial Designers Society of America, Summer 2007
In the World is Flat, Thomas Friedman defined the effect of globalization as flattening the world. However, his prescription focuses on the people who have adapted, or want to adapt, to the forces of globalization. What about those who are oblivious to or have only partially adapted to globalization? What about the people who have retained their original ways despite globalization? We need a framework for designing for all the inhabitants of the global village, including those who live in a not-so-flat world.
In the Summer 2007 issue of Innovation, Uday Dandavate, a founder and CEO of SonicRim has proposed a new global framework for understanding a variety states of mind to help designers understand the extend to which their target audiences have been affected by globalization and the extent to which designers can effectively design for the global village.
The Summer issue of Innovation has a great collection of articles that cover wide rage of issues that address international dynamics in design.
uday.pdf
Understanding people, cultures, and trends.