Why is the value of innovative technologies, products, and features that are created by companies not always self-evident to consumers? With the smartest talent in their ranks and a wealth of consumer insights at their fingertips, why do customers not appreciate the value of a company’s offerings? According to C.K. Prahlad, the management guru, rather than being created entirely inside the company, value should be co-created by the company with the customer. The co-creation process bets that when the knowledge, intuition, and creativity of multiple stakeholders is creatively harnessed in the product development process, the value of their offerings and success in the marketplace greatly increases.
The UX Technical Experts Community (UXTEC ) of Microsoft Corporation recently invited SonicRim founder and CEO, Uday Dandavate, to conduct a workshop for their senior managers. The workshop invitation received enthusiastic response. The workshop was attended by senior managers (Directors and above) responsible for developing customer solutions that will resonate with target markets, and those responsible for leading teams and driving a shared vision and commitment to deliver high-quality products.
In the words of the organizers, the workshop set “A new record for UX community attendance.”
The Danish Design Association has set out to gather in Copenhagen 25 of the most recognized leaders, experts, and practitioners in the world concerning co-creation for an exclusive inaugural summit. The knowledge created within the Copenhagen Co’creation Summit will be anchored in a network and will create a long-term impact.
The vision of the Summit is an integrated international mindset and approach to new leadership based on co-creation:
- The principal aim is to bring forth co-creation as one of the most important business collaboration strategies in these changing times;
- The objective is an international co-creation network;
- The aim is to invite the network to meet once a year in Copenhagen at a summit to explore and discuss forward-looking ways of co-creation based on the participants’ knowledge, experience, and practice reflected in specific cases.
On August 29, the 25 experts and practitioners will explore and share knowledge and experience about design, business, innovation, and co-creation. The goal is to conclude the first day with a set of joint principles that will form the Copenhagen Co’creation Manifesto 2009. SonicRim founder and CEO, Uday Dandavate, has been invited as one amongst the 25 of the most recognized leaders, experts, and practitioners in the world in the field of co-creation.
On August 30, 200 Danish business people, designers, and practitioners are invited to join the network by participating in the Summit. The network will unfold and share their discussions from August 29 through talks, panel discussions, on-stage interviews, and conversations with the audience. The emphasis is to put forward their recommendations on co-creation business leadership and the design mindset to a broader audience, and for them to make actionable plans to implement these recommendations in their daily operations.
More details are available at http://www.copenhagencocreation.com.
SonicRim is collaborating with the Center for Customer Insight and Marketing Solutions, McCombs School of Business, at The University of Texas at Austin, to introduce the senior students to the concepts and methodologies of co-creation through a workshop. More details will be shared in this space once the program is finalized.
Understanding people, cultures, and trends.