Brian King, the Chief Branding Office of Marriott Hotels International, delivered an opening keynote presentation of the findings of a global ethnographic study, “Video Lives 2013” at the IAB MIXX conference. The study, sponsored by New York based Tremor Video was a collaboration between SonicRim, Tremor Video, Marriott Hotels, MEC International, and Aegis Media. It was led by SonicRim team. Tremor video is now organizing a road show to educate the digital advertising industry on how to deliver video ads with sensitivity to people who need it, when they need it.
Watch the presentation by Brian King at http://videolives.tremorvideo.com/