Big Data: A Systematic View

Big Data whitepaper

We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-makingbiased insightsexcessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight generation.

However, it’s our perspective that these conversations are defensive and in reaction to the technologies that have made Big Data possible. We’d like to shift to a strategic perspective that allow us to anticipate problems & act with foresight.  For the October Whiteboard 2013 Session, a variety of design, research, innovation management, and product management practitioners gathered to clarify this picture.

In order to make this useful to the design and research communities we have created a synthesis of that discussion, in an attempt to arrive at a systematic understanding of Big Data, its impact on research and design, and opportunities afforded by the trend.

Read or download Big Data: A Systematic View. We look forward to your comments at

This entry was posted in Article, Feature, Thinking, Uncategorized, Whiteboard. Bookmark the permalink. Both comments and trackbacks are currently closed.


Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »