A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.
SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce cultural shift in how innovation is managed within an organization. Through discussions a key take away that emerged was, every organization needs an internal evangelist of co-creation. This person needs to have the capacity to navigate the political forces within the organization and bring people on board.