Author Archives: Arvind Venkataramani, Director of Research

Service Design in India: Foundations & Opportunities

What does one need to have well-designed services? A recent trip to India suggests that it might take more than good blueprints and planning, and that culture may play a role. I speculate that India has what may be called a ‘cultural platform’ for good service delivery, and show some examples of what that is….

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Big Data: A Systematic View

We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-making, biased insights, excessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight…

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Using Metaphors for Breakthrough Innovation

Innovating form and features is not enough in creating breakthrough innovations.  Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at http://www.scribd.com/doc/178186055/Designing-With-Metaphors

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Tremor Video: Ethnographically informed video advertising

Brian King, the Chief Branding Office of Marriott Hotels International, delivered an opening keynote presentation of the findings of a global ethnographic study, “Video Lives 2013”  at the IAB MIXX conference.   The study, sponsored by New York based Tremor Video was a collaboration between SonicRim, Tremor Video, Marriott Hotels, MEC International, and Aegis Media….

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Whiteboard @ SonicRim: October ’13 – Big Data

SonicRim would like to invite the community to join us for October’s Whiteboard gathering on Friday October 25, 2013 from 2PM to 5PM at our San Francisco office (665 Third St Suite 410, San Francisco CA 94107). There is a huge variety of people working on Big Data approaches, methods, and technologies to study/understand different spheres (e.g….

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Doing

Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »