What does one need to have well-designed services? A recent trip to India suggests that it might take more than good blueprints and planning, and that culture may play a role. I speculate that India has what may be called a ‘cultural platform’ for good service delivery, and show some examples of what that is….
Author Archives: Arvind Venkataramani, Director of Research
We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-making, biased insights, excessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight…
Innovating form and features is not enough in creating breakthrough innovations. Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at http://www.scribd.com/doc/178186055/Designing-With-Metaphors
Brian King, the Chief Branding Office of Marriott Hotels International, delivered an opening keynote presentation of the findings of a global ethnographic study, “Video Lives 2013” at the IAB MIXX conference. The study, sponsored by New York based Tremor Video was a collaboration between SonicRim, Tremor Video, Marriott Hotels, MEC International, and Aegis Media….
SonicRim would like to invite the community to join us for October’s Whiteboard gathering on Friday October 25, 2013 from 2PM to 5PM at our San Francisco office (665 Third St Suite 410, San Francisco CA 94107). There is a huge variety of people working on Big Data approaches, methods, and technologies to study/understand different spheres (e.g….