Author Archives: Isha Dandavate

Personas: A Short Guide to Creating Inspirational Stories of Real People

Persona development has become an important strategic tool within innovative organizations. Uday translated the SonicRim perspective, grounded in years of experience with persona development and its relevance to inspiring innovation, into an easy-to-read white paper. View the deck here.

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CoreNet Global Panel

SonicRim CEO Uday Dandavate joins a CoreNet sponsored panel on disruptive innovation transforming work, leisure, community and everyday life. The panel will discuss methods for establishing innovative thinking as a routine daily habit in the workplace.

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Whiteboard @SonicRim

There won’t be a Whiteboard session in November or December. We wish you a very happy holiday season, and hope to see you at the Whiteboard session in January! In the meanwhile, you can visit our Whiteboard page to check out summaries and pictures of previous Whiteboard meet-ups.

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The Future of Design Education

Enthusiasm for Whiteboard @SonicRim is increasing. The September Whiteboard session was attended by 25 people– a mix of industry representatives, design research consultants, and students– the majority of whom were new participants. The topic of the session was the future of design education.

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Join Us at the Whiteboard

The next Whiteboard @SonicRim will be on Friday, October 26th from 2:00-5:00 p.m. Uday Dandavate of SonicRim and Emily Ulrich of Steelcase will co-facilitate.

The first hour will be spent in networking, and then we’ll begin whiteboarding. This month’s theme will be “catalysts of change.” As always, RSVP to

To learn more about this month’s theme, read on!

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Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »