
We have selected two new titles for the May Book Club. Submit a request to review one of them by May 21st! Read more here.

We have selected two new titles for the May Book Club. Submit a request to review one of them by May 21st! Read more here.

By Simon Sinek Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite…

By Nigel Cross Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious “design ability.” Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The book…

Due to the Memorial Day Holiday, we will not have a Whiteboard session in May. We are now accepting RSVPs for the next Whiteboard @SonicRim on Friday, June 29th from 2:00-5:00 p.m. Please email chris@sonicrim.com if you are interested in joining us at our San Francisco office for another relaxed afternoon of drinks and creative conversation. To learn more about Whiteboard, read on!

The March Whiteboard session was all about questions. There were about 18 of us– independent consultants, contractors, industry experts, students– and we began with an icebreaker that called for curiosity. Everyone was asked to write three to five questions on the whiteboard that were (closely or distantly) related to the field of design research. Once all questions were up, we all voted on the ones we wanted to further delve into.