As design researchers, we often examine social categorizations– personas, life stages, generations, etc– to understand how commonalities across target populations can impact the way businesses interact with or cater to their customer base. In this piece, I examine the four main generation groups (Traditionalists, Baby Boomers, Generation X, and Generation Y) as they apply to the Chinese population with reference to their use of technology.
During my recent visit to China, along with the terrible quality of air, I also could not ignore the time wasted in traffic at any time of day in Beijing. But it was neither the number of cars nor the quality of the roads that cause congestion– in fact, most of the city’s roads are in better shape than those in the Bay Area. It’s the imprudent drivers who created the chaos.
I recently returned from a three-week-long trip to China, and I am still recovering from exposure to air pollution. What I heard and saw in the four cities I visited made me think about how design research can help bridge the gap between what is needed and what is available to the Chinese people. In…
Last fall SonicRim sponsored a design research course for graduate students at California College of the Arts (CCA), with an aim to promote design research in the academic environment and cultivate competent professionals for the industry. On December 5, the students presented their final projects about the human-nature connection.
We have selected two new titles for the May Book Club. Submit a request to review one of them by May 21st! Read more here. learn more »
Due to the Memorial Day Holiday, we will not have a Whiteboard session in May. We are now accepting RSVPs for the next Whiteboard @SonicRim on Friday, June 29th from 2:00-5:00 p.m. Please email chris@sonicrim.com if you are interested in joining us at our San Francisco office for another relaxed afternoon of drinks and creative conversation. To learn more about Whiteboard, read on! learn more »