Branding Workshop — Ohio State University Students

Catey Corl, Director of Research at SonicRim, conducted a workshop on “Co-creating a branding strategy.” This workshop was for a class taught by Peter Chan, a Professor in the Department of Visual, Industrial, and Interior Design at The Ohio State University. The students belonged to a variety of academic disciplines, including Design, Marketing, communication, and Psychology. The workshop focused on using co-creation tools to develop a collective vision of a branded experience at a grocery store. The students worked as a team to develop a strategy for creating a branded experience for Taco Bell (if Taco Bell was provided an opportunity to open a restaurant inside Whole Foods Store).

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