FAQ
The name SonicRim stands for resonate-edge. We believe that when companies are tuned into the dreams and experiences of their customers, they will continuously discover new opportunities. Sonic comes from the concept of resonance: when two things are synchronized through vibration. Rim comes from edge, derived from the diffusion curve. In marketing theory, business opportunities first manifest themselves in trends within small groups of people who are outside of the mainstream, on the edge. These trends then permeate the mainstream as other consumers follow or copy them.
Yes, in fact we encourage it. Immersing your team in the environments of your consumers enables you to not only have a direct connection with the user of your product/service but also allows you to better articulate research findings within the organization.
Absolutely! We are a global design research firm and have conducted research on six continents. We have extensive experience working not only in well-established markets but in emerging markets as well. Visit the Global Experience page to see all of the places we have conducted research.
There are many ways to contact us. To get immediate attention please call us at the office at 614-298-6844, or fax us at 614-298-6858.
We work with companies in many different industries. We have conducted projects ranging from evaluating bath tissue experiences to exploring the ecosystem of youth messaging. Check out our client list to see who we’ve worked with in the past.
We have strong relationships with recruiting agencies around the world. We work with our clients to create a screening questionnaire that will be used to recruit the type of participants we need for the research. We then hire recruiting agencies in the markets where the research will be conducted. We carefully monitor the recruiting process to ensure that the correct people are being selected for the research. We work closely with these agencies throughout the recruiting phase of a project to ensure the participants meet the specifications that our clients require.
SonicRim does not directly handle the recruitment of participants. However, when we are managing a project, we rely on our trusted network of recruiting specialists around the world for their expertise in recruiting. So, although we do not recruit participants ourselves, we are more than experienced when it comes to managing the recruiting for a project and would be happy to help you with this.
We definitely can! We will work with you from the beginning to formulate a budget and methodology that will work for you.
Although several members of our research team are trained designers, we do not design products. We do, however, work with our clients, their designers, and/or other design firms to help understand their consumers in order to develop and design better products that resonate with users. We will be more than happy to make recommendations for a design team. The freedom to select your own design team is one of the advantages of working with SonicRim.
Give us a call! We would be happy to tell you more about who we are, what we do, and how we can help your company! Please visit Contact Us.
Our clients have a deeper understanding of their consumers! Depending on the focus of the project, takeaways can include items we create to illustrate the findings, such as strategy maps or design frameworks, posters, booklets, edited videos, and presentations. Takeaways can also include various forms of raw data that have been used throughout the project, such as video footage, pictures, workbooks, and immersive spaces. See our Deliverables page for more information.
That depends on the nature of the project. We can provide anything from a half-day workshop to a year-long, multi-market longitudinal study with multiple rounds. A typical Deep Dive usually takes approximately three to four months from kickoff to the final presentation.
Understanding people, cultures, and trends.