Kevin contributes a unique perspective to the research and design process through an understanding of both market and user research. For over 20 years, Kevin has applied his expertise to the design and development of products, packaging, branding, and marketing strategies. Kevin is instrumental in merging the dreams and needs of consumers, customers, and users with new technologies.

Uday Dandavate is the founder and CEO of SonicRim, where he heads up a multidisciplinary team comprised of professionals from the fields of industrial design, market research, psychology, anthropology, information design, and sociology. SonicRim’s clients range from Fortune-500 companies to start-ups and venture capitalists looking for consumer insights to drive the innovation of products, brands, marketing messages, and point-of-purchase experiences.

Uday is passionate about pushing the boundaries of imagination in client organizations by facilitating interactions within multidisciplinary teams in an organization and between multiple stakeholders in a value chain. His focus is on facilitating innovation through co-creation.

Uday is frequently invited to speak at international conferences and write for publications dedicated to design, innovation, technology, globalization, and the future. He is one of the founding faculty members at the 180 Academy, a university set up by a consortium of European Corporations (www.180academy.com) to train their senior executives in leading-edge innovation practices. He also facilitates an initiative called “Design with India,” which was formed to facilitate partnerships between creative organizations and individuals around the world who are interested in the future of design and innovation in India (www.designwithindia.com).

Uday holds a professional diploma from the National Institute of Design, Ahmedabad, and a graduate degree in User Research from The Ohio State University. His client relationships include Microsoft, Motorola, Samsung, Kodak, Johnson Controls, Honda, Acco Brands, Mattel, BBCi, Dell, Whirlpool, etc.