Kevin contributes a unique perspective to the research and design process through an understanding of both market and user research. For over 20 years, Kevin has applied his expertise to the design and development of products, packaging, branding, and marketing strategies. Kevin is instrumental in merging the dreams and needs of consumers, customers, and users with new technologies.

Trained in Industrial Design and User Research, Uday brings 22 years of professional experience to SonicRim. Uday specializes in helping clients explore the tacit dimensions of user experience such as emotions, cognitive models, and metaphors that are critical components of user interaction with hardware and software products.

Uday’s approach is driven by the need to inform and inspire the ideation process in your company. He pushes the boundaries of discovery while maintaining focus on your business objectives. He continually experiments with ways to involve your team throughout the research process.

Uday is associated with many academic institutions, including The Industrial Design Center (IDC) at the IIT, Mumbai; National Institute of Fashion Technology, Delhi; and the Department of Industrial, Interior, and Visual Communication Design at The Ohio State University.

Currently Uday is exploring opportunities to extend SonicRim’s design research to India.