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	<title>sonicrim &#187; Reading list</title>
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		<title>These books have influenced our work.</title>
		<link>http://sonicrim.com/these-books-have-influenced-our-work/</link>
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		<pubDate>Tue, 22 Aug 2006 19:55:13 +0000</pubDate>
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				<category><![CDATA[Reading list]]></category>

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		<title>Methods</title>
		<link>http://sonicrim.com/methods/</link>
		<comments>http://sonicrim.com/methods/#comments</comments>
		<pubDate>Tue, 22 Aug 2006 19:49:31 +0000</pubDate>
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		<description><![CDATA[The Leader&#8217;s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
Denning,  Stephen., San Francisco, CA: Jossey-Bass, 2005.

 Getting real
 www.37signals.com., Chicago, IL: 37signals, 1999-2006.

Design Research: Methods and Perspectives
Laurel, Brenda  and Peter Lunenfeld., N.p.: MIT Press, 2003.

Understanding Comics
 McCloud, Scott., Kitchen Sink Press, 1993.

 A Pattern Language
 Alexander, C., Ishikawa, S., Silverstein, [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.amazon.com/gp/product/078797675X/sr=1-1/qid=1155825864/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Leader&#8217;s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong>Denning,  Stephen., San Francisco, CA: Jossey-Bass, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="https://gettingreal.37signals.com/"><strong>Getting real</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> www.37signals.com., Chicago, IL: 37signals, 1999-2006.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><a target="_blank" href="http://www.amazon.com/gp/product/0262122634/sr=8-1/qid=1155824387/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8"><strong>Design Research: Methods and Perspectives</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong>Laurel, Brenda  and Peter Lunenfeld., N.p.: MIT Press, 2003.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/006097625X/sr=8-1/qid=1156273304/ref=pd_bbs_1/102-6403091-8635339?ie=UTF8"><strong>Understanding Comics</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> McCloud, Scott., Kitchen Sink Press, 1993.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0195019199/sr=1-1/qid=1156273462/ref=pd_bbs_1/102-6403091-8635339?ie=UTF8&#038;s=books"><strong>A Pattern Language</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Alexander, C., Ishikawa, S., Silverstein, M., Jacobson, M., Fiksdahl-King, M., and Angel, S., New York: Oxford University Press, 1977.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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		<title>Theory</title>
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		<pubDate>Tue, 22 Aug 2006 19:49:04 +0000</pubDate>
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				<category><![CDATA[Reading list]]></category>

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		<description><![CDATA[Trading Up
Silverstein,  Michael, Neil Fiske and John Butman., N.p.:Portfolio Hardcover, 2004.

 The Rise of the Creative Class
 Florida,  Richard., New York: Basic Books, 2002.

The Wisdom of Crowds
Surowiecki, James., N.p.: DOUBLEDAY, 2004.

Democratizing Innovation
Von Hippel,  Eric., Cambridge, MA: MIT Press, 2005.

 The World Is Flat: A Brief History of the Twenty-first Century
 Friedman,  [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.amazon.com/gp/product/1591840805/sr=1-3/qid=1155826411/ref=pd_bbs_3/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Trading Up</strong></a><strong><strong><br />
</strong></strong>Silverstein,  Michael, Neil Fiske and John Butman., N.p.:Portfolio Hardcover, 2004.<strong><strong><br />
</strong></strong></p>
<p><strong><strong /></strong><strong><strong><strong> </strong></strong></strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0465024777/sr=1-1/qid=1155826354/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Rise of the Creative Class</strong></a><br />
</strong></strong></strong> Florida,  Richard., New York: Basic Books, 2002.<strong><strong><strong><br />
</strong></strong></strong></p>
<p><a target="_blank" href="http://www.amazon.com/gp/product/0385721706/sr=1-1/qid=1155825938/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Wisdom of Crowds</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong>Surowiecki, James., N.p.: DOUBLEDAY, 2004.<strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong><a target="_blank" href="http://www.amazon.com/gp/product/0262002744/sr=1-1/qid=1155825736/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Democratizing Innovation</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong>Von Hippel,  Eric., Cambridge, MA: MIT Press, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0374292884/sr=1-1/qid=1155825665/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The World Is Flat: A Brief History of the Twenty-first Century</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Friedman,  Thomas L., New York: Farrar, Staus and Giroux, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><a target="_blank" href="http://www.amazon.com/gp/product/0684868768/sr=1-1/qid=1155825467/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Emergence: The Connected Lives of Ants, Brains, Cities, and Software</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong>Johnson,  Steven., New York: Touchstone, 2002.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0143036580/sr=1-1/qid=1155825377/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The End of Poverty: Economic Possibilities for Our Time</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Sachs,  Jeffrey., New York: Penguin Group, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/1401302378/sr=1-1/qid=1155825070/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Long Tail: Why the Future of Business Is Selling Less of More</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Anderson,  Chris., N.p.: Hyperion, 2006.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0066620996/sr=1-1/qid=1155824525/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Good to Great: Why Some Companies Make the Leap&#8230; and Others Don&#8217;t</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Collins,  Jim., New York: HarperCollins, 2001.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0316172324/sr=1-1/qid=1155829492/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Blink: The Power of Thinking Without Thinking</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Gladwell, M., New York; Time Warner Book Group, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0738204315/sr=8-1/qid=1156274075/ref=pd_bbs_1/102-6403091-8635339?ie=UTF8"><strong>The Cluetrain Manifesto: The End of Business as Usual</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Levine, R., Locke, C., Searls, D., and Weinberger, D.,  Perseus Books, 2000.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0609805339/sr=1-1/qid=1156274117/ref=pd_bbs_1/102-6403091-8635339?ie=UTF8&#038;s=books"><strong>Dogs That Know When Their Owners Are Coming Home</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Sheldrake, R., New York: Crown Publishers, , 1999.</p>
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		<title>Trends</title>
		<link>http://sonicrim.com/trends/</link>
		<comments>http://sonicrim.com/trends/#comments</comments>
		<pubDate>Tue, 22 Aug 2006 19:48:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reading list]]></category>

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		<description><![CDATA[The Substance of Style
 Postrel,  Virginia., New York: HarperCollins, 2003.
 
Transculturalism: How the World Is Coming Together
 Grunitzky,  Claude., N.p.: True Agency, 2004.

 In Praise of Slowness: Challenging the Cult of Speed
 Honore,  Carl., New York: HarperCollins, 2004.

]]></description>
			<content:encoded><![CDATA[<p><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0060933852/sr=1-1/qid=1155826299/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Substance of Style</strong></a><br />
</strong></strong></strong></strong> Postrel,  Virginia., New York: HarperCollins, 2003.<br />
<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/1576872181/sr=1-1/qid=1155825545/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong /></a></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/1576872181/sr=1-1/qid=1155825545/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Transculturalism: How the World Is Coming Together</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Grunitzky,  Claude., N.p.: True Agency, 2004.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0060750510/sr=1-1/qid=1155825221/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>In Praise of Slowness: Challenging the Cult of Speed</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong> Honore,  Carl., New York: HarperCollins, 2004.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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		<title>Innovation</title>
		<link>http://sonicrim.com/innovation/</link>
		<comments>http://sonicrim.com/innovation/#comments</comments>
		<pubDate>Tue, 22 Aug 2006 19:48:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reading list]]></category>

		<guid isPermaLink="false">http://sonicrim.com/?p=39</guid>
		<description><![CDATA[The Ten Faces of Innovation
 Kelley, Thomas  and Jonathan Littman., N.p.: Currency, 2005.

 The Art of Innovation
 Kelley, Thomas., N.p.: Profile Business, 2002.

 The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
 Johansson,  Frans., Boston, MA: Harvard Business School, 2004.

]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.amazon.com/gp/product/0385512074/sr=1-3/qid=1155826075/ref=pd_bbs_3/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Ten Faces of Innovation</strong></a><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong> Kelley, Thomas  and Jonathan Littman., N.p.: Currency, 2005.<strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/186197583X/sr=1-2/qid=1155826075/ref=pd_bbs_2/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Art of Innovation</strong></a><br />
</strong></strong></strong></strong></strong></strong> Kelley, Thomas., N.p.: Profile Business, 2002.<strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong> </strong></strong></strong></strong></strong></strong></strong><strong><strong><strong><strong><strong><strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/1591391865/sr=1-1/qid=1155826008/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures</strong></a><br />
</strong></strong></strong></strong></strong></strong></strong> Johansson,  Frans., Boston, MA: Harvard Business School, 2004.<strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></p>
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		<pubDate>Tue, 22 Aug 2006 19:46:11 +0000</pubDate>
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				<category><![CDATA[Reading list]]></category>

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		<description><![CDATA[The Paradox of Choice: Why More Is Less
Schwartz, Barry., New York: HarperCollins, 2004.
 
Guns, Germs, and Steel: The Fates of Human Societies
 Diamond,  Jared., New York: Norton, 1997.

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Prahalad,  CK., New Jersey: Wharton School of Publishing, 2005.


]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.amazon.com/gp/product/0060005696/sr=1-1/qid=1155826707/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Paradox of Choice: Why More Is Less</strong></a><br />
Schwartz, Barry., New York: HarperCollins, 2004.<br />
<strong> </strong><strong><a target="_blank" href="http://www.amazon.com/gp/product/0393061310/sr=1-1/qid=1155826572/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong /></a></strong></p>
<p><strong><a target="_blank" href="http://www.amazon.com/gp/product/0393061310/sr=1-1/qid=1155826572/ref=sr_1_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>Guns, Germs, and Steel: The Fates of Human Societies</strong></a><br />
</strong> Diamond,  Jared., New York: Norton, 1997.<strong><br />
</strong></p>
<p><a target="_blank" href="http://www.amazon.com/gp/product/0131467506/sr=1-1/qid=1155825293/ref=pd_bbs_1/102-8245669-3968941?ie=UTF8&#038;s=books"><strong>The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits</strong></a><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong>Prahalad,  CK., New Jersey: Wharton School of Publishing, 2005.<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><br />
</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong /></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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