Uday explains: “The purpose of co-creation is not to elicit creative ideas and direction from everyday people, but rather to seek their help in ensuring that the product and service ideas of creative people are made relevant and meaningful to users and their contexts.” Read more in this primer on how co-creation supports design and product development.
Category Archives: Thinking
Just as a smartphone is not a luxury but a lifeline for many Indians who have leapfrogged computers and embraced smartphones as their primary platform for connectivity, I feel sufficiently confident from this workshop to predict that autonomous driving will be embraced by India for reasons other than those in the US or Europe.
“A meaningful conversation with a stranger is like peeling the layers of an onion- It requires gentle handling and maintaining respectable distance while reaching out.” These, and other thoughts from Uday on what we learn about ethnography by having conversations with strangers.
To various degrees, by individual and population, life is lived, social norms are observed, and meaning is constructed online. When conducting an ethnographic study for the purpose of generative design research, in most cases, virtual ethnographic data will give a richer understanding of who those in the study population are, their everyday lives, goals and…
What does one need to have well-designed services? A recent trip to India suggests that it might take more than good blueprints and planning, and that culture may play a role. I speculate that India has what may be called a ‘cultural platform’ for good service delivery, and show some examples of what that is….