Category Archives: Thinking

Thoughts on Innovation Through Co-Creation

SonicRim Co-Founder and CEO Uday Dandavate highlights key elements of introducing co-creation practice in an organization. This presentation is an extract from a keynote presentation delivered at the “Innovation Through Co-Creation” workshop conducted recently at the Wayne State University in Detroit. Read More

Posted in Thinking | Comments closed

Pointers to the Future of Design

“The designer of the future is going to be a storyteller who engages communities of people and facilitates a discourse that shapes co-imagination of future scenarios which will be always under construction” says SonicRim Co-Founder and CEO Uday Dandavate in his review of the book, “101 Things I learned in Architecture School” by Matthew Frederick…

Posted in Thinking | Comments closed

Big Data: A Systematic View

We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-making, biased insights, excessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight…

Also posted in Article, Feature, Uncategorized, Whiteboard | Comments closed

Using Metaphors for Breakthrough Innovation

Innovating form and features is not enough in creating breakthrough innovations.  Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at

Also posted in Article | Comments closed

Personas: A Short Guide to Creating Inspirational Stories of Real People

Persona development has become an important strategic tool within innovative organizations. Uday translated the SonicRim perspective, grounded in years of experience with persona development and its relevance to inspiring innovation, into an easy-to-read white paper. View the deck here.

Also posted in Article, Feature | Comments closed


Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »