Traditional market research has depended largely on verbal or written methods of collecting data. SonicRim research, on the other hand, accesses information about people’s behaviors, needs, and aspirations through a wide variety of tools and techniques drawn from several different disciplines.
We use principles from a variety of knowledge domains to develop research tools that are customized to your project needs:
What people say: Market Research
Contextual interviews, focus groups, online diaries and surveys, in-store intercepts, blogging, etc.
What people do: Anthropology and Sociology
Ethnography, shadowing, self-ethnography (photo, video, MMS), product deployment, longitudinal studies, scrapbooking, etc.
What people make: Design and Psychology
Co-creation workshops, day-in-a-life collage, ideal experience mapping, Velcro modeling, look-and-feel exercise, cognitive mapping, etc.
Understanding people, cultures, and trends.