admin — Tue, 15 Aug 2006 13:20:59 +0000

Traditional market research has depended largely on verbal or written methods of collecting data. SonicRim research, on the other hand, accesses information about people’s behaviors, needs, and aspirations through a wide variety of tools and techniques drawn from several different disciplines.

We use principles from a variety of knowledge domains to develop research tools that are customized to your project needs:

What people say: Market Research
Contextual interviews, focus groups, online diaries and surveys, in-store intercepts, blogging, etc.

What people do: Anthropology and Sociology
Ethnography, shadowing, self-ethnography (photo, video, MMS), product deployment, longitudinal studies, scrapbooking, etc.

What people make: Design and Psychology
Co-creation workshops, day-in-a-life collage, ideal experience mapping, Velcro modeling, look-and-feel exercise, cognitive mapping, etc.

sonicrim » Tools