Co-creation Workshop at the 7th CII-NID Design Summit
SonicRim President, Kevin Schmidt, conducted a workshop at the 7th CII-NID Design Summit on Establishing Experience Platforms for Global Design. A number of professional designers from India, who are currently engaged in helping Indian clients explore opportunities for expanding their markets globally, participated in this workshop. Kevin emphasized the need to get inside the imagination of the people in the emerging markets, and to better serve them with new products, brands, and retail experiences.
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Understanding people, cultures, and trends.