Data is important, but it’s not enough for great insights. Our approach combines the benefits of design thinking with a business-oriented perspective. The discover phase includes:
By clustering observations, we find patterns in consumer motivations, frustrations, needs, and aspirations. We also search for characteristics that help us discover archetypal personas, scenarios of behaviors, frameworks of motivations, and flow of information within a system.
Coming from the fields of psychology, anthropology, sociology, marketing, communication theory, and design, our researchers generate insights through the lenses of their diverse backgrounds and experiences. This multi-layered process ensures that you end up with comprehensive results.
We strongly recommend that our clients participate in the discovery process. Your involvement in the exploration of data and discover of insights help you to more successfully internalize, own, and act on findings.