Data is important, but it’s not enough for great insights. Our approach combines the benefits of design thinking with a business-oriented perspective. The discover phase includes:

Pattern Finding

By clustering observations, we find patterns in consumer motivations, frustrations, needs, and aspirations. We also search for characteristics that help us discover archetypal personas, scenarios of behaviors, frameworks of motivations, and flow of information within a system.

Interdisciplinary Lenses

Coming from the fields of psychology, anthropology, sociology, marketing, communication theory, and design, our researchers generate insights through the lenses of their diverse backgrounds and experiences. This multi-layered process ensures that you end up with comprehensive results.


We strongly recommend that our clients participate in the discovery process. Your involvement in the exploration of data and discover of insights help you to more successfully internalize, own, and act on findings.


  • Results

    “As much as I valued their methodology, I was most impressed by SonicRim’s ability to involve their clients into the process. At the end of the process, our organization became immersed in the consumer, and owned the results as much as SonicRim.”