Innovation takes time and cycles. Your business needs different kinds of research at different stages. We make sure you are aligned with customer needs throughout the development process.
Looking for new untapped opportunity spaces, whether or not solutions exist for them.
Outcomes typically include solutions gaps, unmet needs, customer types & personas, idea-generation frameworks, and early-stage business models.
Exploration into behaviors, trends, unmet needs, and aspirations for the purpose of identifying frameworks for transformation.
Tracking trends in social, cultural, technological, and aesthetic domains.
Observing and documenting people and their behaviors in their natural environment.
Engaging target customers in hands-on activities that enable them to develop their ideal solutions and then benchmark client ideas against those.
Narrowing down or refining ideas through feedback from the target audience.
Outcomes generally focus on clearly identifying problems, and include feature evaluation & prioritization, user behaviors, process maps, and design/solution recommendations.
Benchmarking product ideas against user-defined criteria.
Evaluation of hardware and software interfaces against the criteria of usefulness, usability, and desirability.
Exposing your innovation team into the context of use followed by fast track brainstorming.
Testing & improving the experience of a product or service.
Outcomes focus on experiences over time, and include process maps, user journeys, out-of-box assessments, and life cycle assessments.
Evaluating the potential impact of new technologies or products by deploying them in the context of use and then studying how people use them over an extended period of time.