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	<title>sonicrim</title>
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		<title>Microsoft Managers Learn about Co-Creation from SonicRim</title>
		<description><![CDATA[Why is the value of innovative technologies, products, and features that are created by companies not always self-evident to consumers? With the smartest talent in their ranks and a wealth of consumer insights at their fingertips, why do customers not appreciate the value of a company’s offerings? According to C.K. Prahlad, the management guru, rather [...]]]></description>
		<link>http://sonicrim.com/microsoft-managers-learn-about-co-creation-from-sonicrim/</link>
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		<title>Copenhagen Co’creation Summit: Designing for Change 09</title>
		<description><![CDATA[The Danish Design Association has set out to gather in Copenhagen 25 of the most recognized leaders, experts, and practitioners in the world concerning co-creation for an exclusive inaugural summit. The knowledge created within the Copenhagen Co’creation Summit will be anchored in a network and will create a long-term impact.
The vision of the Summit is [...]]]></description>
		<link>http://sonicrim.com/copenhagen-co%e2%80%99creation-summit-designing-for-change-09/</link>
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		<title>Co-Creation at McCombs School: Spring 2010</title>
		<description><![CDATA[SonicRim is collaborating with the Center for Customer Insight and Marketing Solutions, McCombs School of Business, at The University of Texas at Austin, to introduce the senior students to the concepts and methodologies of co-creation through a workshop. More details will be shared in this space once the program is finalized.
]]></description>
		<link>http://sonicrim.com/co-creation-at-mccombs-school-spring-2010/</link>
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		<title>SonicRim expands to Bay Area</title>
		<description><![CDATA[Uday Dandavate, founder and CEO of SonicRim, has relocated to San Francisco to spearhead the firm’s expansion to the Bay Area and plans to tap into the creative energy and the infinite appetite for innovation the Bay Area community has demonstrated consistently.  He noted, “With the after effects of the subprime mortgage crisis challenging [...]]]></description>
		<link>http://sonicrim.com/sonicrim-expands-to-bay-area/</link>
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		<title>SonicRim Facilitates Co-Creation Workshop for the Auto Industry</title>
		<description><![CDATA[In recognition of the emerging relevance of the concept of co-creation, the Industrial Designers Society of America (IDSA) is partnering with the Wayne State University, Johnson Controls ­ Automotive Experience and SonicRim for the benefit of the representatives of the automotive industry. The full-day workshop scheduled for May 16th, 2008 will take place at the [...]]]></description>
		<link>http://sonicrim.com/uday-dandavate-facilitates-co-creation-workshop-for-the-auto-industry/</link>
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		<title></title>
		<description><![CDATA[
In honor of Earth Week and our pledge to plant a tree for every card sent this past holiday season, SonicRim employees partnered with Franklin Soil and Water Conservation District to plant approximately 5000 trees in an effort to improve water quality, provide critical wildlife habitat, and help maintain the rural characteristics of the area.
For [...]]]></description>
		<link>http://sonicrim.com/84/</link>
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		<title>Uday Dandavate at 180 Academy</title>
		<description><![CDATA[SonicRim CEO Uday Dandavate will teach a week-long module on translating insights into concepts during Module 5 of the 180 Academy for the first class of the Innovation University in Denmark. 180 Academy is a praxis-oriented academy in people-centered concept making. The program educates organizations (not individuals alone) on the ability to develop, design, and [...]]]></description>
		<link>http://sonicrim.com/uday-dandavate-at-180-academy/</link>
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		<title>Branding Workshop — Ohio State University Students</title>
		<description><![CDATA[Catey Corl, Director of Research at SonicRim, conducted a workshop on “Co-creating a branding strategy.” This workshop was for a class taught by Peter Chan, a Professor in the Department of Visual, Industrial, and Interior Design at The Ohio State University. The students belonged to a variety of academic disciplines, including Design, Marketing, communication, and [...]]]></description>
		<link>http://sonicrim.com/branding-workshop-%e2%80%94-ohio-state-university-students/</link>
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		<title>NAA Conference in Florida</title>
		<description><![CDATA[The Newspaper Association of America recently invited SonicRim CEO, Uday Dandavate, to organize a panel discussion on Consumer-Driven Product Development at its 2008 Marketing Conference at the Orlando World Center Marriott, February 24-27, 2008.
Over 2000 representatives of the newspaper industry attended this panel discussion. The audience had a great interest in the future of digital [...]]]></description>
		<link>http://sonicrim.com/naa-conference-in-florida/</link>
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		<title>CNBC Session on The Road Ahead: Transformation through Design</title>
		<description><![CDATA[On the second day of the recent 7th CII-NID Design Summit, CNBC anchor, Suresh Venkat, interviewed a panel comprised of: Bruce Nussbaum, Assistant Executive Editor, Business Week; Vikram Kirloskar, Vice Chairman, Toyota Kirloskar Motors Pvt. Ltd.; N. N. Prasad, Joint Secretary, Department of Industrial Policy and Planning, Government of India; Arun Jaura, Senior Vice President, [...]]]></description>
		<link>http://sonicrim.com/cnbc-session-on-the-road-ahead-transformation-through-design/</link>
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