Microsoft Managers Learn about Co-Creation from SonicRim

Why is the value of innovative technologies, products, and features that are created by companies not always self-evident to consumers? With the smartest talent in their ranks and a wealth of consumer insights at their fingertips, why do customers not appreciate the value of a company’s offerings? According to C.K. Prahlad, the management guru, rather than being created entirely inside the company, value should be co-created by the company with the customer. The co-creation process bets that when the knowledge, intuition, and creativity of multiple stakeholders is creatively harnessed in the product development process, the value of their offerings and success in the marketplace greatly increases.

The UX Technical Experts Community (UXTEC ) of Microsoft Corporation recently invited SonicRim founder and CEO, Uday Dandavate, to conduct a workshop for their senior managers. The workshop invitation received enthusiastic response. The workshop was attended by senior managers (Directors and above) responsible for developing customer solutions that will resonate with target markets, and those responsible for leading teams and driving a shared vision and commitment to deliver high-quality products.

In the words of the organizers, the workshop set “A new record for UX community attendance.”

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