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Theory

Trading Up
Silverstein, Michael, Neil Fiske and John Butman., N.p.:Portfolio Hardcover, 2004.

The Rise of the Creative Class
Florida, Richard., New York: Basic Books, 2002.

The Wisdom of Crowds
Surowiecki, James., N.p.: DOUBLEDAY, 2004.

Democratizing Innovation
Von Hippel, Eric., Cambridge, MA: MIT Press, 2005.

The World Is Flat: A Brief History of the Twenty-first Century
Friedman, Thomas L., New York: Farrar, Staus and Giroux, 2005.

Emergence: The Connected Lives of Ants, Brains, Cities, and Software
Johnson, Steven., New York: Touchstone, 2002.

The End of Poverty: Economic Possibilities for Our Time
Sachs, Jeffrey., New York: Penguin Group, 2005.

The Long Tail: Why the Future of Business Is Selling Less of More
Anderson, Chris., N.p.: Hyperion, 2006.

Good to Great: Why Some Companies Make the Leap… and Others Don’t
Collins, Jim., New York: HarperCollins, 2001.

Blink: The Power of Thinking Without Thinking
Gladwell, M., New York; Time Warner Book Group, 2005.

The Cluetrain Manifesto: The End of Business as Usual
Levine, R., Locke, C., Searls, D., and Weinberger, D., Perseus Books, 2000.

Dogs That Know When Their Owners Are Coming Home
Sheldrake, R., New York: Crown Publishers, , 1999.

Entry Filed under: Reading list