SonicRim founder and CEO Uday spoke with designer Raoul Schoumaker at the Pune Design Festival. In the interview below, Schoumaker discusses opportunities for design in India.
Scoping the New Social Network: Emergent Themes in Online Communities
Recently, I’ve found myself thinking about growth areas in social networking. Specifically, I’ve been captivated by networks that extend beyond the more germane social networking tasks of sharing content and status updates, to those that empower their users to extend their capacities, meet their needs, and achieve their aspirations.
So far, I’ve honed in on five areas that I’m going to keep my eye on for future developments: Read More
Designing for China’s State of Mind
During my recent visit to China, along with the terrible quality of air, I also could not ignore the time wasted in traffic at any time of day in Beijing. I was driving a five-year-old, Chinese-manufactured, stick shift Cherokee Jeep, and literally half of my time during an outing was spent on the road. But it was neither the number of cars nor the quality of the roads that cause congestion– in fact, most of the city’s roads are in better shape than those in the Bay Area. It’s the imprudent drivers who created the chaos. Read More
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Sketches from the Whiteboard: January
Last week’s Whiteboard was a success. About 18 professionals joined us from a range of industries– social media, finance, online publishing, and independent consulting, to name a few. With drinks in hand, 128 square feet of clean whiteboard space, and enough Expo pens to go around, everyone was ready to dive in. Read More
Insights from EPIC 2011
In 2011 SonicRim sponsored, helped organize, and presented at EPIC – the Ethnographic Praxis in Industry Conference. EPIC is a confluence of ethnographers, anthropologists, designers, engineers, marketers and other professionals involved in the use of ethnography in industry. We support EPIC because we believe it is an important place to reflect on our work and identify new opportunities. The annual event follows a typical conference format, with separate paper and workshop sessions, and breakout sessions in between them.
The ideas that emerged provided insights on changes in our industry, collaborating more successfully with clients, and evolving research practices. Here’s an overview of what we learned from the experience: Read More
