A View from the Rim


What is Co-Creation?

Co-creation workshop

Uday explains: “The purpose of co-creation is not to elicit creative ideas and direction from everyday people, but rather to seek their help in ensuring that the product and service ideas of creative people are made relevant and meaningful to users and their contexts.”

What is Co-Creation? is a primer on how co-creation supports design and product development.

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India: a laboratory for autonomous driving

Enacting an autonomous driving scenario

Enacting an autonomous driving scenario

Uday reports on the autonomous driving workshop we recently conducted at the Pune Design Festival: “Just as a smartphone is not a luxury but a lifeline for many Indians who have leapfrogged computers and embraced smartphones as their primary platform for connectivity, I feel sufficiently confident from this workshop to predict that autonomous driving will be embraced by India for reasons other than those in the US or Europe.”

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Conversations with Strangers


“A meaningful conversation with a stranger is like peeling the layers of an onion- It requires gentle handling and maintaining respectable distance while reaching out.” These, and other thoughts from Uday on what we learn about ethnography by having conversations with strangers.

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The Big(ger) Picture: Why and How Virtual Ethnography Can Enhance Generative Design Research

To various degrees, by individual and population, life is lived, social norms are observed, and meaning is constructed online. When conducting an ethnographic study for the purpose of generative design research, in most cases, virtual ethnographic data will give a richer understanding of who those in the study population are, their everyday lives, goals and problem areas — and ultimately opportunities for innovation.

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Service Design in India: Foundations & Opportunities

What does one need to have well-designed services? A recent trip to India suggests that it might take more than good blueprints and planning, and that culture may play a role. I speculate that India has what may be called a ‘cultural platform’ for good service delivery, and show some examples of what that is.

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The Death & Life of Great American Cities

Jacobs provocatively tackles the question of why some cities seem to thrive and some wither. Combining observation and analysis with a strong social conscience and sense of justice, Jacob's approach sets a high standard for the kind of holistic & humanistic approach design thinking needs to be. Read more »

Outside Lies Magic

Stilgoe's keen eye for observation and detail bring this exercise in psychogeography to life, making it a down-to-earth field manual for exploring spaces & their histories. The book illustrates the importance of historical analysis in research, and of seeking explanations in more than momentary trends. Read more »

100% India

Geel & Levy conduct an inspiring investigation into the practice of design by "everyday" people in India, with implications for sustainability & reuse. The book is noteworthy for its research method: trawling the bazaars of Jaipur & Delhi for objects and photographically investigating their materials, form & aesthetics. Read more »

The Interpretation of Cultures

Geertz presents anthropological essays on culture & its manifestations in everything from Moroccan civic life to Balinese cockfights. Explaining the process of unpacking observations and drawing cultural insights through interpretation, the works in this book essentially established the modern ethnographic method. Read more »

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Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »