A View from the Rim

Thinking

Six Characteristics of Resonant Organizations

Instead of seeking a disruptive silver bullet for business survival, Uday proposes that organizations should seek to foster resonance both within internal stakeholders and with external partners and customers. Click here to read the full article.

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Opportunities in India: Interview with Raoul Schoumaker

SonicRim founder and CEO Uday spoke with designer Raoul Schoumaker at the Pune Design Festival. In the interview below, Schoumaker discusses opportunities for design in India.

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Scoping the New Social Network: Emergent Themes in Online Communities

Recently, I’ve found myself thinking about growth areas in social networking.  Specifically, I’ve been captivated by networks that extend beyond the more germane social networking tasks of sharing content and status updates, to those that empower their users to extend their capacities, meet their needs, and achieve their aspirations.

So far, I’ve honed in on five areas that I’m going to keep my eye on for future developments: Read More »

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Designing for China’s State of Mind

During my recent visit to China, along with the terrible quality of air, I also could not ignore the time wasted in traffic at any time of day in Beijing. I was driving a five-year-old, Chinese-manufactured, stick shift Cherokee Jeep, and literally half of my time during an outing was spent on the road. But it was neither the number of cars nor the quality of the roads that cause congestion– in fact, most of the city’s roads are in better shape than those in the Bay Area. It’s the imprudent drivers who created the chaos. Read More »

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Sketches from the Whiteboard: January

Last week’s Whiteboard was a success. About 18 professionals joined us from a range of industries– social media, finance, online publishing, and independent consulting, to name a few. With drinks in hand, 128 square feet of clean whiteboard space, and enough Expo pens to go around, everyone was ready to dive in. Read More »

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Reading

The Death & Life of Great American Cities

The Death & Life of Great American Cities

Jacobs provocatively tackles the question of why some cities seem to thrive and some wither. Combining observation and analysis with a strong social conscience and sense of justice, Jacob's approach sets a high standard for the kind of holistic & humanistic approach design thinking needs to be. Read more »

Outisde Lies Magic

Outside Lies Magic

Stilgoe's keen eye for observation and detail bring this exercise in psychogeography to life, making it a down-to-earth field manual for exploring spaces & their histories. The book illustrates the importance of historical analysis in research, and of seeking explanations in more than momentary trends. Read more »

100% India

100% India

Geel & Levy conduct an inspiring investigation into the practice of design by "everyday" people in India, with implications for sustainability & reuse. The book is noteworthy for its research method: trawling the bazaars of Jaipur & Delhi for objects and photographically investigating their materials, form & aesthetics. Read more »

The Interpretation of Cultures

The Interpretation of Cultures

Geertz presents anthropological essays on culture & its manifestations in everything from Moroccan civic life to Balinese cockfights. Explaining the process of unpacking observations and drawing cultural insights through interpretation, the works in this book essentially established the modern ethnographic method. Read more »

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Doing

SonicRim Book Club

SonicRim Book Club- May

We have selected two new titles for the May Book Club. Submit a request to review one of them by May 21st! Read more here. learn more »

Whiteboard

Join Us at the Whiteboard

Due to the Memorial Day Holiday, we will not have a Whiteboard session in May. We are now accepting RSVPs for the next Whiteboard @SonicRim on Friday, June 29th from 2:00-5:00 p.m. Please email chris@sonicrim.com if you are interested in joining us at our San Francisco office for another relaxed afternoon of drinks and creative conversation. To learn more about Whiteboard, read on! learn more »

Done

Apr
27

Join Us at the Whiteboard

We are now accepting RSVPs for the next Whiteboard @SonicRim on April 27th from 2:00-5:00 p.m. The first hour will be spent in networking, and then we'll begin whiteboarding. Please email chris@sonicrim.com if you are interested in joining us at our San Francisco office for another relaxed afternoon of drinks and creative conversation. To learn more about Whiteboard, read on! learn more »

Mar
9

SonicRim Book Club- March

We are piloting the SonicRim Book Club initiative. This month we have selected two titles: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, by Carmine Gallo Age of the Unthinkable, by Joshua Cooper Ramo If you would like to read one of these books and submit your review to for publication... learn more »

Mar
23

Join Us at the Whiteboard

We are now accepting RSVPs for the next Whiteboard @SonicRim on March 23rd from 2:00-5:00 p.m. This time we are exploring the open-space meeting format. Please email chris@sonicrim.com if you are interested in joining us at our San Francisco office for another relaxed afternoon of drinks and creative conversation. To learn more, read on! learn more »

Past events »