SonicRim Co-Founder and CEO Uday Dandavate highlights key elements of introducing co-creation practice in an organization. This presentation is an extract from a keynote presentation delivered at the “Innovation Through Co-Creation” workshop conducted recently at the Wayne State University in Detroit.
“The designer of the future is going to be a storyteller who engages communities of people and facilitates a discourse that shapes co-imagination of future scenarios which will be always under construction” says SonicRim Co-Founder and CEO Uday Dandavate in his review of the book, “101 Things I learned in Architecture School” by Matthew Frederick
Pointers to the Future of Design
We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-making, biased insights, excessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight generation.
However, it’s our perspective that these conversations are defensive and in reaction to the technologies that have made Big Data possible. We’d like to shift to a strategic perspective that allow us to anticipate problems & act with foresight. For the October Whiteboard 2013 Session, a variety of design, research, innovation management, and product management practitioners gathered to clarify this picture.
In order to make this useful to the design and research communities we have created a synthesis of that discussion, in an attempt to arrive at a systematic understanding of Big Data, its impact on research and design, and opportunities afforded by the trend.
Read or download Big Data: A Systematic View. We look forward to your comments at firstname.lastname@example.org
Innovating form and features is not enough in creating breakthrough innovations. Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at
Persona development has become an important strategic tool within innovative organizations. Uday translated the SonicRim perspective, grounded in years of experience with persona development and its relevance to inspiring innovation, into an easy-to-read white paper. View the deck here.