A View from the Rim


Thoughts on Innovation Through Co-Creation


SonicRim Co-Founder and CEO Uday Dandavate highlights key elements of introducing co-creation practice in an organization. This presentation is an extract from a keynote presentation delivered at the “Innovation Through Co-Creation” workshop conducted recently at the Wayne State University in Detroit.

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Pointers to the Future of Design


“The designer of the future is going to be a storyteller who engages communities of people and facilitates a discourse that shapes co-imagination of future scenarios which will be always under construction” says SonicRim Co-Founder and CEO Uday Dandavate in his review of the book, “101 Things I learned in Architecture School” by Matthew Frederick

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Pointers to the Future of Design

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Big Data: A Systematic View

Big Data whitepaper

We hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-makingbiased insightsexcessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight generation.

However, it’s our perspective that these conversations are defensive and in reaction to the technologies that have made Big Data possible. We’d like to shift to a strategic perspective that allow us to anticipate problems & act with foresight.  For the October Whiteboard 2013 Session, a variety of design, research, innovation management, and product management practitioners gathered to clarify this picture.

In order to make this useful to the design and research communities we have created a synthesis of that discussion, in an attempt to arrive at a systematic understanding of Big Data, its impact on research and design, and opportunities afforded by the trend.

Read or download Big Data: A Systematic View. We look forward to your comments at whiteboard@sonicrim.com

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Using Metaphors for Breakthrough Innovation

Innovating form and features is not enough in creating breakthrough innovations.  Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at


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Personas: A Short Guide to Creating Inspirational Stories of Real People

 Persona development has become an important strategic tool within innovative organizations. Uday translated the SonicRim perspective, grounded in years of experience with persona development and its relevance to inspiring innovation, into an easy-to-read white paper. View the deck here.

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The Death & Life of Great American Cities

Jacobs provocatively tackles the question of why some cities seem to thrive and some wither. Combining observation and analysis with a strong social conscience and sense of justice, Jacob's approach sets a high standard for the kind of holistic & humanistic approach design thinking needs to be. Read more »

Outside Lies Magic

Stilgoe's keen eye for observation and detail bring this exercise in psychogeography to life, making it a down-to-earth field manual for exploring spaces & their histories. The book illustrates the importance of historical analysis in research, and of seeking explanations in more than momentary trends. Read more »

100% India

Geel & Levy conduct an inspiring investigation into the practice of design by "everyday" people in India, with implications for sustainability & reuse. The book is noteworthy for its research method: trawling the bazaars of Jaipur & Delhi for objects and photographically investigating their materials, form & aesthetics. Read more »

The Interpretation of Cultures

Geertz presents anthropological essays on culture & its manifestations in everything from Moroccan civic life to Balinese cockfights. Explaining the process of unpacking observations and drawing cultural insights through interpretation, the works in this book essentially established the modern ethnographic method. Read more »

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Future of Autonomous Driving in India: A Co-Creation Workshop

Uday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... learn more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... learn more »

October 16, 2015: A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit.

A workshop on “Innovation Through Co-creation” at Wayne State University, Detroit. SonicRim Uday Dandavate and Kevin Schmidt facilitated a workshop on “Innovation through Cocreaton” at the Wayne State University in Detroit. 25 participants from both for profit and non-profit sector participated in this hands on workshop. A key point made was the need to introduce... learn more »