What does SonicRim mean?

The name SonicRim stands for resonate-edge. We believe that when companies are tuned into the dreams and experiences of their customers, they will continuously discover new opportunities. Sonic comes from the concept of resonance: when two things are synchronized through vibration. Rim comes from edge, derived from the diffusion curve. In marketing theory, business opportunities first manifest themselves in trends within small groups of people who are outside of the mainstream, on the edge. These trends then permeate the mainstream as other consumers follow or copy them.

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