Innovation is Challenging
People only become customers if they perceive real value.
Innovative differentiation from competitors is critical.
The market and consequently consumer behavior is constantly changing.
Internal alignment is necessary to act quickly on opportunities.
SonicRim can help your team discover the needs, aspirations, and pain points of customers in order to help define products, services, environments, strategies, or branding.
Explore » new opportunity spaces and understand customer experiences.
Discover » opportunities by connecting insights with ideas.
Act » on the opportunities by creating a shared vision for your organization.
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Thinking
Reflections from China (Part one)
I recently returned from a three-week-long trip to China, and I am still getting over jet lag. What I heard and saw in the four cities I visited made me think about how design research can help bridge the gap between what is needed and what is available to the Chinese people. In this post,... read more »
Leveraging the Human-Nature Connection
Last fall SonicRim sponsored a design research course for graduate students at California College of the Arts (CCA), with an aim to promote design research in the academic environment and cultivate competent professionals for the industry. On December 5, the students presented their final projects about the human-nature connection. read more »
Stop Piracy, Not Creativity
SOPA will stifle the creative impulse, and encourage unintended infringement of liberty. While SonicRim supports the protection of intellectual property, we stand by millions of netizens who are defending their right to explore creativity online. read more »
Fraud Alert! (Part Two)
After years of enduring the consequences of bad recruiting, SonicRim has developed some best practices, and we have drastically improved the quality of our participants. read more »
Fraud Alert! (Part One)
As a design researcher, I find few things more difficult or frustrating than recruiting qualified and honest research participants. The recruiting process is arguably the most important part of a project, but often the most overlooked. read more »
Doing
Feb
10
Pune Design Festival
SonicRim founder and CEO Uday will deliver a keynote address at the fifth Pune Design Festival, and he will also conduct a co-creation workshop at the conference. This yearly event brings together practitioners and clients of design from different cities in India to exchange ideas with design experts from around the world.
Jan
27
Join Us at the Whiteboard
If you are in the Bay Area in the third week of January, please join our second monthly idea exchange among professionals connected to design research. This event is open to anyone who wants to share his/her insights about the present and future of our field over a glass of wine or beer.
Please RSVP to chris@sonicrim.com.