Innovation is Challenging

People only become customers if they perceive real value.

Innovative differentiation from competitors is critical.

The market and consequently consumer behavior is constantly changing.

Internal alignment is necessary to act quickly on opportunities.

SonicRim can help your team discover the needs, aspirations, and pain points of customers in order to help define products, services, environments, strategies, or branding.

Explore » new opportunity spaces and understand customer experiences.

Discover » opportunities by connecting insights with ideas.

Act » on the opportunities by creating a shared vision for your organization.

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Columbus +1 614-298-6844

San Francisco +1 415-565-0680


Big Data: A Systematic View

Big Data whitepaperWe hear an increasing volume of stories around the shortcomings of current approaches to Big Data, resulting in failures of decision-making, biased insights, excessive data collection, and semantic confusion around the term itself. In our community, recent conversations have turned to the question of how research can participate in this picture, and blending the qualitative and quantitative approaches to insight... read more »

Using Metaphors for Breakthrough Innovation

Screen Shot 2013-10-22 at 2.21.25 PMInnovating form and features is not enough in creating breakthrough innovations.  Designing with metaphors will open up new frontiers for designers ready to experiment with the human craving for meaning and sense making. Read our white paper on Designing with Metaphors at read more »

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Dec 2014 Whiteboard@SonicRim: Ecosystems and Internet of Things

sea life by david littschwagerAfter a long break, we’re hosting Whiteboard@SonicRim again on Friday Dec 19th from 2 to 5pm, just in time for you to loosen your conceptual muscles and engage in some relaxing pre-holiday intellectual speculation. We’ve been spending this past year taking & developing ecosystems perspectives on a variety of subjects, and noting some trends in... read more »

Tremor Video: Ethnographically informed video advertising

Brian King, the Chief Branding Office of Marriott Hotels International, delivered an opening keynote presentation of the findings of a global ethnographic study, “Video Lives 2013”  at the IAB MIXX conference.   The study, sponsored by New York based Tremor Video was a collaboration between SonicRim, Tremor Video, Marriott Hotels, MEC International, and Aegis Media.... read more »

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