Innovation is Challenging
People only become customers if they perceive real value.
Innovative differentiation from competitors is critical.
The market and consequently consumer behavior is constantly changing.
Internal alignment is necessary to act quickly on opportunities.
SonicRim can help your team discover the needs, aspirations, and pain points of customers in order to help define products, services, environments, strategies, or branding.
Explore » new opportunity spaces and understand customer experiences.
Discover » opportunities by connecting insights with ideas.
Act » on the opportunities by creating a shared vision for your organization.
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Columbus +1 614-298-6844
San Francisco +1 415-565-0680
Enthusiasm for Whiteboard @SonicRim is increasing. The September Whiteboard session was attended by 25 people-- a mix of industry representatives, design research consultants, and students-- the majority of whom were new participants. The topic of the session was the future of design education. read more »
Persona development has become an important strategic tool within innovative organizations. Uday translated the SonicRim perspective, grounded in years of experience with persona development and its relevance to inspiring innovation, into an easy-to-read white paper. View the deck here. read more »
SonicRim CEO Uday Dandavate joins a CoreNet sponsored panel on disruptive innovation transforming work, leisure, community and everyday life. The panel will discuss methods for establishing innovative thinking as a routine daily habit in the workplace.