Innovation is Challenging

People only become customers if they perceive real value.

Innovative differentiation from competitors is critical.

The market and consequently consumer behavior is constantly changing.

Internal alignment is necessary to act quickly on opportunities.

SonicRim can help your team discover the needs, aspirations, and pain points of customers in order to help define products, services, environments, strategies, or branding.

Explore » new opportunity spaces and understand customer experiences.

Discover » opportunities by connecting insights with ideas.

Act » on the opportunities by creating a shared vision for your organization.

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Conversations with Strangers

“A meaningful conversation with a stranger is like peeling the layers of an onion- It requires gentle handling and maintaining respectable distance while reaching out.” These, and other thoughts from Uday on what we learn about ethnography by having conversations with strangers. read more »

The Big(ger) Picture: Why and How Virtual Ethnography Can Enhance Generative Design Research

To various degrees, by individual and population, life is lived, social norms are observed, and meaning is constructed online. When conducting an ethnographic study for the purpose of generative design research, in most cases, virtual ethnographic data will give a richer understanding of who those in the study population are, their everyday lives, goals and... read more »

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Future of Autonomous Driving in India: A Co-Creation Workshop

Pune Design Festival logoUday will conduct a co-creation workshop at the 10th Pune Design Festival on February 26th and 27th. The workshop will offer an opportunity to learn how to introduce  a disruptive technology into community imagination with sensitivity to cultural, psychological and social factors. For the workshop we have chosen a topic that is already drivers’ mental models and challenging the imagination... read more »

Whiteboard @ SonicRim: Designing Design Education

Where should we draw the boundaries of design education? Design has been considered to encompass all kinds of things — from a safety pin to a highway.  It involves the development of hardware and software. Its scope involves tangible and intangible domains of human life. The practice of design has come a long way since... read more »

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