Explain co-creation

Client Experience

CONSTANT CONTACT

Throughout the project, we’ll always keep you informed about what’s going on, and there will always be someone to answer your questions and concerns.

CHECKPOINTS

Our process has numerous checkpoints – formal events and weekly phone calls – with you throughout the project to ensure we stay on track, whether it’s findings, outputs, budgets or timelines.

COLLABORATIVE & PARTICIPATORY

We’ll involve you every step of the way (to the degree of your comfort and ability), ensuring that you experience the research first-hand as well as making sure you never feel out of control.

AGILE & FLEXIBLE

We are good at making changes based on field insights as well as your team’s constraints and requirements: you’ll never get stuck with a bad outcome or situation.

Methods

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Observation in context

We use techniques from the social sciences to accurately observe and understand behaviors.

Contextual interviews

We use our extensive experience doing ethnography around the world to understand what is meaningful to people and why.

Structured creativity

Creativity is a skill. Over the years we’ve built up a set of tools that help people with no design training imagine possibilities that are solidly grounded in their real experiences.

Playful and inspiring

We keep our methods fun and emotionally engaging, which produces more intriguing and provocative ideas.

Thoughtful facilitation

Having pioneered the use of participatory design techniques in industry, we know to make teams work together. Our co-creation sessions are focused, productive, and inclusive.

Rigorous analysis

Insight requires discipline. Our analysis is structured and traceable back to the raw data, and by including you in analysis we ensure that the results are relevant to you.

Numbers with humanity

Numbers don’t tell the whole story. When we use quantitative methods, we ensure that the results are properly contextualised so that you’re not led astray.

Visualizing findings

We make complicated data easy to understand, using rich and persuasive visuals.

Connecting across differences

Through intention and extensive experience, we have cultivated sensitivity that allows us to connect with people across spectrums such as age, wealth, culture, ethnicity, and health.