We use techniques from the social sciences to accurately observe and understand behaviors.

We use our extensive experience doing ethnography around the world to understand what is meaningful to people and why.

Creativity is a skill. Over the years we’ve built up a set of tools that help people with no design training imagine possibilities that are solidly grounded in their real experiences.

We keep our methods fun and emotionally engaging, which produces more intriguing and provocative ideas.

Having pioneered the use of participatory design techniques in industry, we know to make teams work together. Our co-creation sessions are focused, productive, and inclusive.

Insight requires discipline. Our analysis is structured and traceable back to the raw data, and by including you in analysis we ensure that the results are relevant to you.

Numbers don’t tell the whole story. When we use quantitative methods, we ensure that the results are properly contextualised so that you’re not led astray.

We make complicated data easy to understand, using rich and persuasive visuals.

Through intention and extensive experience, we have cultivated sensitivity that allows us to connect with people across spectrums such as age, wealth, culture, ethnicity, and health.